One global brand.
One massive undertaking.
Inventing an entirely new identity from scratch. Bringing four major brands into one global brand family across North America, the UK, Europe, and Australia.
Arrive needed a shared foundation that could work everywhere: a distinctive voice, a recognizable visual language, and a system with enough depth to connect every brand, team, and touchpoint.
Arrive — Moving mobility forward.
I led a ten-person team bringing Arrive’s global strategy to life across digital, social, print, and physical experiences. Each touchpoint had one purpose: make the value clear and turn interest into a conversation.
Clear direction.
Across the distance.
I led a ten-person creative team serving a global audience across three dramatically different time zones. My challenge was to implement one global strategy, keep a clear head as priorities shifted, and make sure everyone could keep working through very different working days.
Make the strategy usable.
Translate the bigger picture into what we needed to say, what could flex by market, and where to focus.
Keep everyone moving.
Give people clear priorities and shared creative references they could act on across three time zones.
Stay clear-headed.
Balance competing needs, support creative judgment, and keep the team operational without losing the brand’s direction.
Clarity from the first tap.
App-store creative · Partner experiences
Designed to
drive downloads.
I directed app-store creative for EasyPark and ParkMobile. A shared visual direction turned parking features into clear reasons to download, while giving each brand room to connect with local audiences.
Local brands.
Shared expertise.
I supported the team in bringing 14 partner identities to ParkMobile technology. Clear direction and feedback helped each experience feel local while keeping the product consistent. ParkBoston, ParkHouston, ParkDSM, and ParkLouie show that balance.
ParkBoston
4 app-store creative screens · Swipe to explore
ParkHouston
6 app-store creative screens · Swipe to explore
ParkDSM
6 app-store creative screens · Swipe to explore
ParkLouie
6 app-store creative screens · Swipe to explore
Build awareness.
Set the story in motion.
Video makes the brand’s value visible. I connected editing, motion design, and creative direction to introduce mobility benefits, build recognition, and give each audience a reason to learn more.
Promotional
I brought video editing and graphic design expertise to motion graphics that tell Arrive’s brand, product, and people stories. Alongside hands-on editing, I led a team of talented motion designers, sharing techniques and teaching new approaches to strengthen both the work and the team’s craft.
Mobility in the city
A city perspective on parking and movement.
Parking made personal
A compilation of our UGC partners.
EasyPark in motion
Product storytelling in a vertical format.
A connected parking experience
From the driver’s journey to the people behind it.
The people behind the brand
A shared identity, brought to life through people.
ParkMobile — Getting started
Motion graphics and editing that guide drivers from downloading the app to starting a parking session.
Expansion
For ParkMobile’s expansion stories, I combined video editing and motion graphics with creative direction for the team. I guided talented motion designers, shared new techniques, and helped turn launch information into clear, consistent stories for new cities and locations.
ParkMobile on the move
Building awareness as the brand reaches new places.
New cities. New possibilities.
A look at ParkMobile’s Q1 launches.
One brand.
Every introduction.
After numerous acquisitions, we needed to unite hundreds of colleagues around the globe across five organizations under Arrive and its sub-brands. These LinkedIn covers gave everyone a shared brand presence on their personal profiles.
Johnny Arrive
Arrive
Make the next step easier.
Print · Customer guides · Live experiences
Built for the
B2B conversation.
I directed print creative that helped sales teams turn a complex mobility offering into a useful B2B conversation. The booklet supports focused sales conversations.
Front cover · Page 1 of 24
Every market.
Every detail.
Translation touched everything we made: app-store creative, campaigns, brochures, sales materials, and customer guides. Each piece had to carry the same message and brand character in the language of its audience.
Different word lengths, line breaks, and local nuances made every version a design task of its own. We needed a system that could adapt across markets while keeping the whole brand connected.
Make the next
step clearer.
Useful information keeps a brand conversation moving. Customer guides turn parking tasks into clear steps, while editorial layouts give the bigger mobility story room to develop.
Applying discount codes
A step-by-step guide from offer to parking session.
Paying without a smartphone
A clear alternative route for drivers who need it.
One app. A clearer experience.
Turning app features into useful, everyday benefits.
Open the guide PDF ↗︎
Bring the brand
into the room.
I supported a team whose collective effort brought Arrive into the room. Large-scale graphics, product demonstrations, and places to meet connected the brand story to a physical experience on the show floor.
One identity. Many scenes.
AI imagery · Motion
Art direction
for AI imagery.
A shared color treatment connected different AI-generated scenes to one brand world. Consistent contrast, lighting, and pink accents helped the library feel art-directed and gave the team a clear reference for new imagery.
A consistent world.
Now in motion.
The same visual direction carries into motion. A consistent palette, atmosphere, and approach to framing connect each clip to Arrive, so the brand’s story remains recognizable as the scene changes.
A journey in motion
AI-generated airport and travel scene
A smarter parking moment
AI-generated parking scene
At the heart of the city
AI-generated city scene
A moment of curiosity
AI-generated character moment
A moment of focus
AI-generated character moment
The bigger picture
AI-generated brand scene
Keeping the city moving
AI-generated mobility scene
Moving forward together
AI-generated shared journey